This project was completed as part of the KPMG Australia job simulation on The Forage platform. A fictional bike and cycling accessories store sought assistance in optimizing their marketing strategy by identifying which new customers should be prioritized for outreach. To achieve this, I worked with datasets containing demographic and transaction history for existing customers, as well as demographic data for new customers.
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BCG: Telco Customer Retention Analysis
During the Boston Consulting Group (BCG) job simulation on The Forage platform, I worked on a project for a fictional energy services provider seeking recommendations to improve customer retention. To support their efforts, I analyzed customer data and built predictive models using the provided information. The dataset included historical energy pricing and customer subscription details.
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